At Novamint, we are backed by research, formulated by science, and used by elites. We design around physiology - how ingredients are absorbed, how they interact, and how they are actually used in real performance environments.

Science, applied with intent.


Why the mint format?

Each mint utilises a dual-absorption pathway, combining conventional gastrointestinal uptake with buccal and sublingual exposure via the oral mucosa. The tissues in the mouth are richly vascularised, allowing select compounds to begin absorption directly into systemic circulation, reducing reliance on first-pass digestion and supporting earlier systemic availability compared to conventional solid oral formats (e.g., caffeine gum/melts show accelerated appearance in plasma vs capsules/solutions in controlled studies ((Morris et al., 2019 & Wickham & Spriet, 2018)).

By facilitating both oral mucosal and gastrointestinal uptake, the format is designed to support efficient delivery and consistent dosing in situations where rapid onset and convenience are priorities. Outcomes from comparable buccal delivery research demonstrate faster time to detectable blood levels for some actives vs traditional ingestion, without the need for mixing, added fluids or encapsulation. As well as improved performance (Paton et al., 2014 & Ryan et al., 2013).

The result is a precisely dosed, portable delivery system engineered for convenience, consistency, and functional performance — no water, no mixing, no compromise.

References: Morris, C. et al. (2019) ‘Caffeine release and absorption from caffeinated gums’, Food & Function, 10(4), pp. 1792–1796. doi:10.1039/c9fo00431a.

Wickham, K.A. and Spriet, L.L. (2018) ‘Administration of caffeine in alternate forms’, Sports Medicine, 48(S1), pp. 79–91. doi:10.1007/s40279-017-0848-2.

Paton, C., Costa, V. and Guglielmo, L. (2014) ‘Effects of caffeine chewing gum on race performance and physiology in male and female cyclists’, Journal of Sports Sciences, 33(10), pp. 1076–1083. doi:10.1080/02640414.2014.984752.

Ryan, E.J. et al. (2013) ‘Caffeine gum and cycling performance’, Journal of Strength and Conditioning Research, 27(1), pp. 259–264. doi:10.1519/jsc.0b013e3182541d03.


The Science Inside - Enduro

A mint for energy and performance.

We are collaborating with Sheffield Hallam University.

We are collaborating with Sheffield Hallam University to formally investigate our product Enduro’s formulation:

      • Delivery format

      • Perceptual responses

      • Performance outcomes

Our goal is to contribute to peer-reviewed research and progress performance knowledge.