Our Story.
Novamint was founded by two friends on a simple belief:
If performance nutrition is built on precision, the way we deliver it should be just as considered.
For decades, research has refined the ingredients that support physical and cognitive performance. But the format such as powders, capsules and drinks, have largely remained unchanged.
We kept asking ourselves:
If marginal gains matter, why does delivery still feel like an afterthought?
A mint is one of the most universally accepted and practical formats in daily life. It's precise. Portable. Discreet. It requires no preparation and fits seamlessly into high-performance environments.
Instead of asking, "What ingredient next?"
We asked, "What if the format itself could be optimised?"
Novamint exists to translate evidence-based performance ingredients into a delivery system that aligns with real-world performance - acute, controlled, and available when it matters most.
Not louder. Not trend driven. Just intelligent in design.
We're not here to reinvent supplementation.
We're here to reimagine how it is used.
Our Founders.
Joe's career sits at the intersection of performance science, clinical science, and evidence translation.
He holds a BSc in Sport and Exercise Science, with research focused on Olympic heat acclimation strategies for the Tokyo games. He went on to complete an MSc in Sport and Exercise Physiology, followed by postgraduate training in Perfusion Science within clinical cardiovascular settings.
Now working within the pharmaceutical industry as a health economist, Joe translates complex clinical and economic evidence to support decision-making for novel therapies. He is a published author in perioperative and adjuvant pembrolizumab research in earlier-stage cancer indications.
Across elite sport, clinical environments, and pharma, one principle has remained constant:
Precision matters. Context matters. Translation matters.
Novamint reflects that mindset.
Joe Taylor
James holds a BSc in Exercise Science and Kinesiology and began his career coaching on the gym floor as a group fitness instructor, developing a practical understanding of performance, training, and recovery.
He later moved into the medical device industry and now works as an Account Manager within clinically regulated environments, where quality, evidence, and reliability are non-negotiable.
Alongside his professional role, James regularly competes in hybrid endurance events - environments where marginal gains matter and convenience can directly impact performance.
His combination of scientific training, real-world coaching, and healthcare experience shapes his evidence-led, performance-focused approach to building Novamint.
James Aldridge
A New Format For Performance.
Novamint is the result of shared curiosity, frustration with the status quo, and a belief that format innovation has been overlooked in performance nutrition.
We believe small refinements can create meaningful advantages.
And we believe performance tools should integrate seamlessly into the environments they're designed for.
This is just the beginning.
Join us as we rethink how performance is delivered.
Joe & James.
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